Media and Charities
Denise, along with her husband Steven Magaziner are passionate contributors to the G&P Foundation for Cancer Research, and regularly attend the Angel Ball fundraiser. They donate periods of time at their luxury vacation home rentals to a variety of organizations such as the Juvenile Diabetes Association, the American Heart Association, the International Leukemia Organization, the Rabin Medical Center, and the Princess Grace Foundation.
During the course of attending charitable events, Steven and Denise Magaziner have been fortunate enough to meet some of America’s most celebrated individuals. Continue below to see some of the prominent individuals they have meet in connection with Magaziner Property Charities.
Posh featured in Philly Burbs!
By Catherine Laughlin Special to the BCT
CHERRY HILL — It’s the holiday season, when parties beckon ladies to gussy up with satiny body-hugging blouses paired with sparkly embellished leggings.
But Denise Magaziner knows that glitz, glimmer and glamour begin with what’s underneath.
At the Posh Lingerie and Bra Boutique, in the Holly Ravine Shopping Center on Springdale Road, Magaziner, the blond owner with a throaty laugh, suggests that women of all ages like to get in touch with their inner sexuality.
But ever since the popular semi-erotic book “Fifty Shades of Grey” created a furor earlier this year, it seems (as they say) that art is imitating life, stimulating more ladies to venture into fantasy.
“The book has made women come in and say, ‘I want to dress up.’ Women fix their hair. Women fix their minds. This is just one more step in making us feel great about ourselves,” said Magaziner, 48, who is a certified bra fitter and sexologist. “And it’s all groups of ladies. I have clients ranging in age from 25 to 65.”
Indeed. Posh Lingerie’s sales clerk, Lori Bernstein, 53, knows which Spanx will minimize that midlife muffin top and that thigh highs with silicone inserts will elongate the legs. That’s because Bernstein practices what she preaches.
“I like it all, and wear them for my own extracurricular activities. … Did I just say that?” she quipped, as she helped Breanne Linkhorne, 33, try on a silky leopard slip.
Linkhorne, a mother of three, said she’s become a regular at Posh after she read “Fifty Shades of Grey,” which was written by British author E.L. James, a former television executive.
“If you’re a mom, you spend all day with drool on you,” the Burlington County resident said. “Come Friday, we like to look sexy and desirable.”
Posh’s 150 vendors specialize in bustiers, corsets, body stockings, camisoles and buttocks enhancers. Bras (sizes from AA to G) in the colors of candy — cherry, lemon, lilac and lime — drape along display racks, while lacy thongs jiggle nearby. There is even a line of maternity bras and tank tops for the nursing mom.
Behind the dressing-room doors, Magaziner and her savvy saleswomen censoriously eye the bulges, bumps and lumps of the female figure, but offer warm encouragement.
Entering Posh is like being inside your best friend’s bedroom.
“Turn around and let me see. … You have to feel good,” Magaziner tells a woman looking for a body shaper to wear beneath a cocktail dress to a bat mitzvah.
Back in 2010, Magaziner and her husband, Steven, 58, had just sold their 20-year pharmacy business and were traveling in Paris. As she was lingerie shopping, the idea hit her: Why not open a “shape” store back home?
“It’s not an easy job. You are fulfilling a need. And I want to make sure everyone walks out satisfied,” said Magaziner, who also sells bras with fillers and inserts for women who have had mastectomies. “I tell women, you pick out two things you like, and I’ll pick out two things I like for you.”
Evesham resident Anne Lawrence visited Posh on the referral of a friend after she read “Fifty Shades of Grey.” The married 28-year-old said she bought a lacy bra and underwear set that makes her feel feminine, plus it’s very comfortable.
“I’m hooked,” said Lawrence, who is a teacher. “The staff is really good at giving suggestions, and they seem to know what you will like.”
Posh featured in Jewish Exponent!
The Jewish Exponent brings its audience of over 50,000 subscriber households in the greater Philadelphia area and around the country and thousands more on the Internet with local, national and international news, a hard hitting opinion section with a wide range of opinions about all the important issues of the day, features about people and institutions in the community, regional sections covering Bucks, Chester and Delaware Counties and the BuxMont area, weekly pages for kids, teens and college students, and popular sections on the arts, books, business, science and health, travel, food, dining and life cycle events.
Author: Jacobs, Melissa
Date published: July 1, 2012
On summer’s to-do list: have a hot fling – with the hubby. The mommy must-read, 50 Shades Of Grey, is inspiring women to rekindle the spark that ignited their marriages. The generation that embraced “Sex and the City” when it debuted 14 years ago has found new titillation in 50 Shades and has made it an international bestseller.
Making mommy-daddy time is essential, says Ruthy Kaiser, a senior therapist at the Council of Relationships and director of the Wynnewood and Bryn Mawr offices. “Lives get fuller. Careers get demanding. Children need raising. Without maintenance,” Kaiser says, “a relationship can suffer. In the summer, we might think, Oh the kids are gone and I’ll redo their closets or organize the garage or take on an extra project at work.’ I suggest putting that effort into our relationships.
“If we maintain everything else in our lives – bodies, cars, computers – why wouldn’t we maintain our relationships?” Kaiser asks. “Shared hobbies is one way to do that, but keeping romance and passion in a relationship is essential. And fun.”
What is it about 50 Shades that has made it a phenomenon? “There’s certainly nothing new about ‘dirty’ books,” Kaiser says. “What is new is that a ‘dirty’ book is socially acceptable. People are talking about it in the media, among their friends and with their partners.”
“Women walk into my shop and say straight out that they have read the book and want to try something new,” says Denise Magaziner, owner of Posh Lingerie & Bra Boutique in Cherry Hill. Magaziner is also a sexologist and says that women embracing their sexuality is great for them and their spouses. “Women in their 40s, 50s and 60s are having a blast. I sell more lingerie to that age group than to women in their 20s and 30s. Being older and in a committed relationship often gives you the confidence you need to feel sexy and experiment.”
That confidence is exactly what Barbara Shapiro is seeing in her clients. Shapiro has owned Harriet’s Innerwear in South Philadelphia for 17 years. She says women’s requests have changed. “One of the biggest differences over time is that women want to make themselves feel pretty for themselves as much as – or more than – for their man,” Shapiro says. “I don’t hear ‘it’s for my husband’ as much as I hear ‘it’s for me.’ Women are buying lingerie that makes them feel good, and that’s the sexiest thing there is.”
Another change: the availability of lingerie options for women of all sizes. “It used to be that manufacturers did not make lingerie in larger sizes,” says Farrell Friedenberg, owner of Jay Ann Intimates in Huntingdon Valley. “But now, I have bras and panties all the way up to 4x and H- or I-cups.”
“Size doesn’t matter anymore,” Shapiro says. “I have a beautiful selection of lingerie in larger sizes because women will buy things, whether they have a special person or not, that make them feel pretty.”
But 50 Shades doesn’t focus on “pretty.” The book delves into the very physical relationship that Christian Grey has with a younger, less-experienced, more eager-to-please woman. “It’s about power and control and there are mixed messages,” Kaiser says, “because the content of the book is about a woman being dominated but, in fact, women are taking control of the sex with their husbands. It’s a very interesting social dynamic.”
Magaziner puts it this way. “For generations, women were submissive in society, but now we are not. Women are saying, ? went home and attacked my husband – and he loved it.’ This is a great moment in time for women. We have the option to be a mom and be sexy We can be a working woman and be sexy. It’s a very modern, very chic thing to be sexual.”
And yet, most requests Magaziner gets are for retro-sexual items. “Thigh-highs, garters, corsets and bullet bras are what everyone wants,” she says. “The Bettie Page look is very in right now. It’s curvy, sexy, very feminine and very powerful – even though they are from eras when women didn’t have any power. Maybe it’s because we can wear whatever we want now that, if we choose to wear a corset for our man, it is all the more sexy”
“And, women are doing photo sessions to get boudoir shots made for their husbands,” Friedenberg says. “A slew of women have come in recently to get outfits for their photo shoots.”
But not all women want to pour themselves into a corset. “Color is a great way to spice up your lingerie,” Friedenberg says. “If he sees you in white or beige bras and panties all the time, hit him with something colorful. The hot color for spring is melon, and I’m almost sold out of bras and panties in the color. Another fun option is paprika, which is perfect for summer. So what if it’s not practical to wear those colors under white T-shirts? You already have plenty of T-shirt bras to wear. Get something new and exciting.”
“Think about fabrics, too,” Shapiro advises. “Lace, silk, mesh. You can get bras and panties completely in those fabrics, or just edged in them. Either way, it’s something new. It’s a nice little touch that feels good against the skin. And even the hint of it can be exciting for a man. But remember that it’s not just about the man. It’s about you and making you feel pretty and sexy”
“You don’t want to put on something you feel awkward in, or look like someone trying to look younger,” Magaziner says. “You want to look sexy and sophisticated and still be you. You have to own what you wear. If you don’t feel comfortable, you won’t exude sexuality Turn yourself on first and that will turn on your husband.”
Part of the irony of the 50 Shades phenomenon, Kaiser says, is that a book about a sexually submissive woman is making women feel sexually powerful. “I could ask a bunch of questions about what it means for the women’s movement,” Kaiser says, “but instead, I’ll just suggest that couples have fun with it. Anything that inspires intimacy and creates dialogue between couples is fine by me.”
Melissa Jacobs is the senior editor of Inside magazine.
Posh featured in Mint Magazine!
Mint Magazine featured Posh in their magazine as the source for their clothing and accessories on two happily pregnant women from Haddonfield Junior’s Club. Â Posh was happy to provide jewelry and clothing and be a part of a wonderful makeover!
Posh featured in Courier Post!
KIM MULFORD | Courier-Post Staff
Bra expert Denise Magaziner demonstrates how to measure during a bra fitting on Julie Cook of Cherry Hill at Posh Bra and Lingerie Boutique in Cherry Hill. / Chris LaChall/Courier-Post
If you go:
Posh Lingerie & Bra Boutique is in the Holly Ravine Shopping Center, 100 Springdale Rd., Cherry Hill. Call (856) 547-POSH or visit www.poshlbb.com
Denise Magaziner sees them all the time, these shifty, sloppy numbers no longer up to the job
Suck it in and cross your arms all you want, ladies. That ill-fitting bra you’ve been hoisting around isn’t fooling her.
As a certified bra fitter and owner of Cherry Hill new Posh Lingerie & Bra Boutique, Magaziner knows her brassieres. She’s an expert at sizing up a woman’s figure and keeps an ample stock on hand for customers in cup sizes from AA to G.
She’d love to grab women off the street and fit them up right. But she restrains herself until they come in looking for help.
Ninety-five percent of women do not wear a proper bra, says Magaziner, who maintains women should be fitted for a bra three times a year since they go through hormonal and weight changes.
How can you tell your bra doesn’t fit?
Look for spillage over the cups (like muffins risen too far out of the tin) or under the arms, Magaziner says. Check for red marks left on your skin by an overly snug band or straps. Slipping straps are a sign of a bra on wrong, and so is the need to shift and readjust slipping cups.
Shooting pains in the breast could signal a problem, too, since the bra is supposed to support the weight of one’s mammaries.
Because few large retailers carry sizes larger than DD, many large-busted women falsely believe that’s their size. (Magaziner can sympathize. She’s a 34 E/F and wears a minimizer to tame her girls.)
If there’s a gap left between your chest and the center of your bra, then it’s time to go shopping for a new one. And if you can fasten the first row of hooks, your bra may be nearing the end of its useful life. (Correctly fitted, a bra should be fastened using the middle row of hooks.)
When shopping for a new bra, be sure to get measured first. A woman’s body changes, so don’t rely on the size you bought before.
Magaziner takes a number of measurements to find exactly the right fit, and also shows customers how to correctly adjust the straps.
If you want to do it yourself, check the band size first, by measuring beneath the breasts. Measure again at the fullest part of the breast for the cup size. One inch larger than the band size equals an “A” cup, two inches a “B” cup and so on.
Some women have unequal cup sizes due to nature or masectomies before reconstructive surgery, and Magaziner has solutions for them: soft silicone inserts called “shells” that slip inside a bra.
“I want something to look and feel- and whoever hugs you to feel as real as possible,”says Magaziner.
For women who want a little boost, there are push-up bras of all sorts, and water inserts that slip inside the lining of some Italian-made designer bras, like a gorgeous turquoise and lace number on display. And there are bras that offer various insert sizes so a woman can adjust her cup size according to her mood.
Larger busts may require a seamless minimizer bra, designed to decrease bounce and increase comfort by shaping and dispersing the breast. A family friend, Julie Cook, demonstrated the bra’s tidying effect on her DD bust.
There are also leisure bras designed for sleeping in, which Magaziner argues every woman should do.
And there’s one more trick Magaziner likes to show her clients.
Put on your bra, then bend over and lift your breasts so they settle into the cups. Now look in the mirror.
Posh Featured in Body Magazine!
Body Magazine, one of the nation’s most popular Lingerie magazines, featured a Q&A with Denise Magaziner, president & key buyer of Posh Lingerie and Bra Boutique.
Number of stores: 1
Location: Cherry Hill, NJ
Square footage: 1,800
Year opened: 2011
Ted Vayos, BODY: Describe your store.
Denise Magaziner: Modern meets contemporary. A floral scent lingers through our store. Our pink wall to wall carpet is luxurious and fun accompanied with our crystal chandelier, always gets a positive response! An HD television displays all the latest fashions, fashion shows and our very own photo shoot. Our fitting room is a blank palette with white tile to display how lingerie and accessories look. All lighting is adjustable with added twinkle lights to add to the â€œfun, romanticâ€ ambiance of our store.
Ted: What makes your store special?
Denise:There are 3 Certified National Fitters for compression stockings and bras. We have large rooms to accommodate handicap, mothers accompanied with children, small bridal party and for learning how to put on corsets, thigh highs and anything a customer should have a question about.
Also, we are the first and only retailer in United States of America to sell Phillipe Matignon Lingerie. This brand is famous for Kate Middletonâ€™s Jade Stocking, also sold here at Posh!
Ted: What do you look for in a brand?
Denise: When looking for a brand to purchase, we normally look for brands with an easy exchange policy. We like our brands to be understanding about the change in trends and the growing needs and wants of our customers. The brands that we carry include but are not limited to: Marlies Dekkers, Phillipe Matignon, Panache, Le Mystere, Valery, Amoena,, Private Arts, House of Holland and many more, just come in and ask!
Ted: Describe popular styles or trends in your store.
Denise: House of Holland Stockings worn by: Kourtney Kardashian, Carrie Underwood, Rihanna
Marlies Dekkers Lingerie worn by: Lady Gaga, Fergie, Brittany Spears, Miranda Lambert
Panache Sports Bra which is the official bra of British Olympics.
Ted: Describe your price points and size ranges.
Denise: Our prices range from $5.00 to $130 and sizes from X-small to 4XL and bra sizes from AAA to J . We have a bra for everyone in every price range for affordability.
Ted: What is your average customer size?
Denise: A average size for a typical customer would range from 34 F-40 DD.
Ted: What does the average customer spend per visit to your store?
Denise: An average customer spends about $125 in a single visit.
Ted: Describe your customer base.
Denise: We have a menagerie of customers, ranging from tweens to seniors and we carry products for Brides and bridal parties to maternity. We carry and cater for every stage of life and event.
Denise Magaziner From Posh on TV Show The Scene
Posh Ticket Run for the XTU Concert Sunday April 29,2012
Ray J. Speaks about Posh
Lou Williams from the Philadelphia Seventy Sixers Speaks about Posh
Philippe Matignon Recommends POSH!
“Posh Boutique’s selection is the largest out of any specialty store. Posh understand’s their customer and has branded Philippe Matignon as the “must-have” hosiery! We are so happy to work with them and hope to continue this successful relationship!” – Tammy, National Sales Manager for Philippe Matignon US